Ideological Analysis Of Old Spice Advertising Essay

Ideological Analysis Of Old Spice Advertising Beginning in 2010, Old Spice, an American brand of male grooming products, launched a new advertising campaign. Referred to as â€Å"The Man Your Man Could Smell Like† the Old Spice advertising campaign was originally intended to be a single use concept to promote a specific product. However, widespread success of the original 30 second television commercial lead to the launch of multiple variations of the advertisement across multiple media. The campaign centers on Old Spice Man played by actor and model . While reciting rapid paced monologues regarding Old Spice product benefits, Old Spice Man progresses through â€Å"various activities, locations, costumes, and/or extraordinary situations, all in one uninterrupted take while maintaining constant eye-contact with the camera in a nonchalant demeanor† (Vogue Vibes, 2015, para 1). Typically, The Man Your Man Could Smell Like advertisements conclude with a twist to the ending (Vogue Vibes, 2015). Roland Barthes Analysis To analyze advertising in mass media, there are numerous approaches the analyst may take. One technique that can be utilized to analysis the example of Old Spice’s advertising campaign, The Man Your Man Could Smell Like is guided by the teachings of noted semiotician, Roland Barthes. In this theory, one can identify three primary tenets in which meaning is thought to be transmitted by mass media (Barthes Lavers, 1993). In this theory of analyzation, the three basic waysShow MoreRelatedSemiotic Analysis of Teenage Magazine Front Covers3431 Words   |  14 Pageschosen these specific texts as they are popular mainstream magazines that are available in most newsagents, and therefore arguably represent to the reader what constitutes the modern teenage girl. 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Playboy’s resources and capabilities†¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦..7 4.1 Playboy’s retro image..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....8 4.2 Increasing competition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 4.3Decline inRead MoreRole of Media in Pakistan5662 Words   |  23 Pagesliteracy rates very low and means of communication are adequate. Radio is not only source of information in several areas, it is also playing a vital role in disseminating information about national policies of government, highlighting the Islamic Ideological basis of our country, providing entertainment to the listeners of different age groups, inform the listeners about the events taking place in the world and make them aware of the general information on health, education and many other things. 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